It's kind of a big deal in the website world. If you build a website, you want people to be able to find it. And considering that there are A LOT of websites around the world with similar content to yours, you want people to be able to find yours first, right? That is what SEO is all about.
SEO stands for Search Engine Optimization. Search engines like Google, Bing and Yahoo are like cataloging systems for websites around the world. When a user makes an inquiry using a search phrase, the search engines will call up any relevant websites based on how well their content relates to the search inquiry and then it ranks them according to how well they relate.
The search engines can only do so based on the content that is made available to them on the websites which they collect by "crawling" sites (a process in which sites are essentially scanned for content). For example, website titles, page titles, content, video / image descriptions are all used to collect info about a site.
Content aside, there are also a number of other factors used in the ranking of websites including links from other credible websites, website structure and social media. Content must also be kept current and not be allowed to go "stale". The entire process of tailoring your site to make it easy for search engines to find, crawl and rank its content is Search Engine Optimization.
It's a lot to keep up with, that's why we offer SEO services with our website packages. You can choose either one-time optimization or ongoing packages which include social media and marketing content.
To speak to us about all your website and SEO needs come see us in-store at 1259 Marine Drive in North Vancouver or give us a call at 604-986-7680.
For more information about us, our products and services visit our website at www.conceptcomputers.ca.
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