Looking to boost your website traffic? Even if your site was once Google's bit hit, content gets stale, customers get bored and with a lack of new content there is not much reason for customers to revisit. Regular site updates are A MUST! So here are a few of our favourite ways to keep your site in the top ranks:
Research and integrate long-tail keywords: this means phrases, not just words and short phrases like "computer" or "computer repair", but long phrases like "the top rated computer repair shop in North Vancouver". This takes a lot of research, thought and constant revision and updating, but it is worth it in the end! Long-tail keywords account for the majority of search engine hits.
Email market - let customers know about specials, key information, hot tips or ask for their feedback. It's another way of engaging with your client base and keeping them interested in your product and services.
Test for mobile responsiveness - with the majority of everyday users doing quick searches on their mobile devices, this is another MUST. With changing technology, be sure to test often!
Post on social media - who isn't on some form of social media these days? Posting on social media is a great way to create external links to your site and encourage others to link to your site too. Create challenges, contests or good old fashioned engaging content to draw more and more followers and thereby more visitors to your site.
Advertise - there's still something to be said for paid advertisements. This can mean anything from Google ads to boosted posts on social media. There are lots of great conversion tools to help measure the success of your campaigns so don't forget to pay attention to those and your site analytics!
Need some help? We can do that!
To speak to one of our web design experts, come see us in-store at 1257 Marine Drive in North Vancouver or give us a call at 604-986-7680.
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